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No Freshers Fair? No Problem, Paperclip HQ has a Virtual Solution.
In these uncertain times, it is unclear how many unis will be able to reopen in September, with many already announcing their plans to continue lectures online for the foreseeable future. But what does this… Read more
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17 Things I’ve Learnt While Self Isolating
This is kind of going to be a reflective post, cause I don’t really feel like posting about anymore negative news and Coronavirus goings on. So I’m just going to have a wee chat with… Read more
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How Is Social Media Facilitating Social Distancing?
What is ‘Social Distancing’? So if you’re reading this post you are probably social distancing. Social distancing can be described as an infection control measure intended to slow down the spread of contagious disease. In… Read more
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My International Women’s Day Winner and Loser of Advertising
Winner: The Apple Behind The Mac Campaign The Apple Behind The Mac Ad really stood out for me this week as the best International Women’s Day Ad Campaign. At first it just seemed to be… Read more
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Is Disney’s ‘Onward’ a Step in the Right Direction for Inclusion or Another Example of Blatant Tokenism?
So I wasn’t sure whether to talk about this subject today, but it’s something that’s extremely important to me so I felt I should share my perspective. So when I heard that Disney Pixar was… Read more
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Tesco Proves Every Little Does When It Comes To Diversifying Their Product Range.
This week Tesco made headlines with a new addition their Health and Beauty Product Range. A new line of plasters which provided colour options in light, medium and dark. Something which has never before been… Read more
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Mouldy Whopper: A Good PR Campaign or Simply Disgusting?
So a campaign that really caught my eye this week, was surprise surprise Burger King’s latest advertising campaign which has been widely talked about on social media. On first look it looks like it might… Read more
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Why Mixed Messages Mean Bad PR for Starbucks?
So if you’ve seen the recent Starbucks #whatsyourname Ad Campaign you probably know its a huge step in the right direction for Trans Rights. The campaign depicts a Trans male being able to choose his… Read more
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The Real Winner of the Superbowl was Sabra’s Advertising Campaign
If you’ve heard about the Superbowl you’ve probably also heard a thing or too about the different ad campaigns, which each company vying for the best ad, in one of the most coveted advertising spots… Read more
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Why a Career in PR is for me?
Growing up I knew I didn’t want a traditional career like a doctor, teacher, lawyer. At first I thought I wanted to be a ballerina, but I quickly realised I didn’t have many skills in… Read more