My International Women’s Day Winner and Loser of Advertising

Winner: The Apple Behind The Mac Campaign

The Apple Behind The Mac Ad really stood out for me this week as the best International Women’s Day Ad Campaign. At first it just seemed to be an inspiring advert celebrating women in business and tech. But upon further inspection every woman in the ad was shown for their particular contribution to their industry or their work for women’s rights, which I personally think is great.

Here are the women included in the advert:

Malala Yousafzai: The youngest Nobel laureate for her work on girls’ right to education.

Ava DuVernay: Director known for “Selma” and “When They See Us”.

Marie Kondo: Tidying expert, bestselling author and Emmy® -nominated television star.

Greta Gerwig: Director known for “Lady Bird” and “Little Women”.

Gloria Steinem: Women’s rights activist who helped start second-wave feminism.

Lady Gaga: GRAMMY® and Oscar artist and founder of the Born This Way foundation.

Megan Rapinoe and Shannon Boxx: Four-time World Cup champions, fighting for equal pay.

Olivia Wilde: Actor and director known for her feature debut “Booksmart”.

Diane von Fürstenberg: Fashion designer and founder of the DVF Awards.

Elizabeth Banks: Actor and director of “Pitch Perfect 2” and “Charlie’s Angels”.

Alicia Keys: GRAMMY® winning artist, touching hearts and inspiring the world through her art.

Lily Singh: The first LGBTQ woman to host a network late-night talk show in 30 years.

Audrey Gelman: C.E.O and first visibly pregnant woman featured on a business magazine cover.

Black Mamba: South Africa’s women-run anti-poaching unit.

Victoria Monét: On-the-rise artist and GRAMMY® nominee, known for her hit songwriting.

Tarana Burke: Founder of The ‘me too.’ Movement.

DJ Switch: A 12-year-old DJ and founder of the DJ Switch Foundation for education.

This was a very well thought out advert by Apple managing to celebrate women that awards shows have not this year. There is a great variety of sexuality, race and nationality represented in the advert which is great to see also. I also love the choice of music featuring Flawless by Beyonce in the background, who is also a powerful woman in the industry and has many empowering songs.

Loser: PSNI

I mean I’m sorry but I’m not sure who thought this was a good idea. I hate posting negatively about local companies but I couldn’t not talk about this as EVERYONE on Twitter was talking about it. The International WOMEN’S Day Event included the female staff having to nominate their MALE colleagues. Yes on International Women’s Day, women had to nominate men. The whole point of the day was kind of missed with this campaign. In a follow up video a representative tried to defend the campaign as supporting ‘equality’ of both genders in the PSNI but viewers weren’t impressed.

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